A very simple definition for Digital Marketing is advertising via digital technologies and mainly using the internet. In short, Digital Marketing means promoting products or services online through electronic devices.
Learning Digital Marketing will earn you a skill-set that will prove very beneficial to your career – whether you’re doing a full time or freelancing job. It is completely your choice what kind of Digital Marketer you want to be:
1. Digital Markets are growing at an exponential rate
Digital Marketing is a continually evolving technology and statistics show that this field is likely to experience a swift increase in job opportunities. The figure is predicted to reach approximately 1,50,000 jobs by the end of this year.
In fact, the rate of growth in India alone was approximately 12% in 2016, 14% in 2017–18 and about 24%-37% expected growth in 2020–2021.
Since the era of the 90s, till date, Digital Marketing has occupied close to half of the livelihood and the technology trends.
2. Offers a wide variety of career opportunities
Digital Marketing offers a huge scope and variety of job options right in front of you. According to a recent report, there are over 75,000 job listings for digital marketers on the very famous job portal: indeed.com. This field is high in demand as many Digital Marketers start with a high pay package.
Unlike other fields, Digital Marketing offers many opportunities. Not just in terms of jobs but also as a freelancer Digital Marketer. You can make an awesome amount of money working as a digital marketing freelancer. Digital Marketing is an evolving field and as a result it creates a lot of opportunities for both beginners and experienced professionals.
3. Helps in creating new creative business projects
You can create your own project easily by using the very commonly used platforms like YouTube, blog creation and affiliate marketing. These are all part of Digital Marketing.
Once you understand how online promotion works, you’ll know where to put in more effort, which marketing channel to use in order to reach your target audience and so on. Additionally, you’ll also have an idea about optimizing your blog and the marketing channel of your choice, so your audience can find you.
4. Generation of leads from the digital sales funnel
Social media platforms like Facebook, Instagram, LinkedIn, and others are responsible for driving good traffic onto your website. These apps are very useful in advertising your product.
When a user comes to your website, many will want to browse more than the web page they’ve landed on. Once they are clicked out of the page , it means you have lost this potential customer lead that you could have, to follow up on.
5. Drive traffic easily to your website from Digital Markets
Once you focus on Digital Marketing, there’s no turning back. The reason is that, having a website and promoting your product/service to an audience is a tedious task and which is made easy with Digital Marketing! Digital Marketing plays a very important role in generating good traffic to your website.
If you really want to learn Digital Marketing, then you can use your time in the lockdown to take online Digital Marketing courses like Kamalo.